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Accessing and Comparing Retirement Living Options in Canada

About Us


Esther Goldstein

Esther K.H. Goldstein:  B.Sc., B.S.W., RSW, Lead consultant and Trainer:

Esther obtained a bachelor degree in science from the University of Toronto in 1986 and in Social Work from Ryerson University in 1990. She is a registered member of the Ontario College of Social Workers and Social Service Workers. Esther worked as a hospital social worker in the Greater Toronto Area for 12 years, primarily with the geriatric population. A significant portion of her work involved counselling senior clients and their families about the difficult task of relocating to care homes and assisting them with the placement process. As Ontario's health care system evolved, people began turning to the private sector to care for their elderly that could not be managed at home. Information about retirement homes and many other private services was limited and hard to find so Esther created the ‘Senioropolis’ Guide and out of a need she had for this information. Over time the book and site evolved and expanded. The publication became well-know and is often referred to as  ‘The little red book’ where users can find answers to any question they may have about retirement living and many of the homes in Ontario.

 In September 2015, Esther’s appointment to the Stakeholders Advisory Council (SAC) of Ontario’s new Retirement Homes Regulatory Authority was renewed for a third term. At the end of 2016 Esther was appointed to the Chair position of the SAC. Additionally, Esther volunteers her time as a member of the Board of Directors of The International Breastfeeding Centre in Toronto.

2017 saw Esther expand Senioropolis Inc when she launched the portal and in 2018 Senioropolis Inc. entered into a joint venture with Pivotal Aging Innovations Inc. to further develop a strong market position in assisting seniors and providing unprecedented market access for professionals.



Denise Bedard

Denise Bedard: Phd. (c) Health Rehabilitation Sciences Health & Aging; Mhs Organization Leadership; Ba Kin

With more than three decades of experience in the care of seniors, Denise Bedard is the past Director of Dearness Home where she and her team engaged in developing a Centre of Excellence in Long Term Care, in partnership with Western University and the community. Past President of the Federal/Provincial London Region Women’s Association and presenter to the Queen’s Park Legislative Committee Hearings on Bill 140 LTCHA in 2007, Denise has received recognition from the Government of Ontario with an award for Leading Women and Building Communities. Denise’s vision of systematizing the various workable treatment techniques for seniors’ caregivers, and creating a teachable methodology for this treatment has been her life’s work. This methodology forms the backbone of Pivotal Aging Innovations. She has her Master’s in Health Studies Leadership and is working toward completing her PhD, specializing in Health and Aging, with a strong focus on People-Centred Care and Geriatrics.  Denise is also the founder of the Canadian Seniors Association.

Paul Cutajar

Paul Cutajar:  Owner of Pivotal Aging Innovations Inc.

After years of working in the Seniors real estate industry as an Accredited Senior Agent™ and Canada’s first MASTER Accredited Senior Agent™, Paul and his associates integrated many of the courses and programs relating to transitions into Pivotal Aging Innovations Inc., in order to offer the many services older adults require when transitioning.  With a focus on being person-centred, Pivotal offers many professionals an opportunity of learning how to work with older adults.  Paul is instrumental in seeking and partnering with resources that empower care providers and older adults.  Under the services of Pivotal, Older adults and their families have an opportunity to access education, Dementia Therapy Programs, consulting services, real estate, financial services, care access and unique industry programs related to the aging market.