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In an effort to maintain compliance with CASL, your company has, or you have, been identified, and deemed appropriate, to be listed in our housing directory and/or directory of services as a business, or person responsible for the actions of the business as it relates to branding, marketing, advertising, or performance of the company.  As a directory, we identify applicable businesses, and services, directly related to our service market.  Your identity was revealed via data you submitted online, or in other directories that is publicly available which serves as Implied Consent.  By us contacting you, our purpose is strictly B2B in relation to your position within your business.  For more information: visit  CASL and the Office Of The Privacy Commissioner Of Canada

Canadian Radio-Television and Telecommunications Commission
https://crtc.gc.ca/eng/internet/anti.htm

Applicable excerpts from the CRTC link above:

Addresses Posted Online
It cannot be assumed that people whose electronic addresses are posted online are necessarily interested in receiving commercial offers. Addresses may be posted online for many different purposes. For example:

  • an individual may use an email address to solicit feedback from people interested in the subject of a blog or article they have written
  • a club or community group may post email addresses to facilitate contact amongst its members and to organize events
  • a charitable organization may do so to receive donations
  • organizations may include employee email addresses on a contact page or staff directory to enable communication regarding matters related to their employment or profession

It is important to note that business contact information such as an individual’s work email address is also considered personal information and is subject to PIPEDA, except where its collection, use or disclosure is solely for communicating with the individual in relation to their employment, business or profession.
Organizations may wish to be cautious, assume nothing, and ensure that an address collected for marketing purposes is done with the individual’s full consent. See our blog post, which is a case study in how not to collect and use email addresses to elicit feedback.

Express VS Implied Consent
https://crtc.gc.ca/eng/com500/guide.htm

Relevant Excerpt from the CRTC online Guide above:

Can I send CEMs to an email address I find online?

It depends on the situation. You can only rely on this conspicuous publication—or in other words, when someone posts or publishes their email address—when:

  1. There is no statement in connection with the address that the person does not want to receive CEMs at that address;

    and
  2. The content of your CEM is relevant to the recipient's business, role, functions, or duties in a business or official capacity.

The Consolidated Act S.C. 2010, c. 23: https://laws-lois.justice.gc.ca/eng/acts/E-1.6/FullText.html

An Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities, and to amend the Canadian Radio-television and Telecommunications Commission Act, the Competition Act, the Personal Information Protection and Electronic Documents Act and the Telecommunications Act
Relevant Excerpt from the above Act:

Implied consent — section 6
(9) Consent is implied for the purpose of section 6 only if

  • (a) the person who sends the message, the person who causes it to be sent or the person who permits it to be sent has an existing business relationship or an existing non-business relationship with the person to whom it is sent;
  • (b) the person to whom the message is sent has conspicuously published, or has caused to be conspicuously published, the electronic address to which the message is sent, the publication is not accompanied by a statement that the person does not wish to receive unsolicited commercial electronic messages at the electronic address and the message is relevant to the person’s business, role, functions or duties in a business or official capacity;
  • (c) the person to whom the message is sent has disclosed, to the person who sends the message, the person who causes it to be sent or the person who permits it to be sent, the electronic address to which the message is sent without indicating a wish not to receive unsolicited commercial electronic messages at the electronic address, and the message is relevant to the person’s business, role, functions or duties in a business or official capacity; or
  • (d) the message is sent in the circumstances set out in the regulations.

For any questions regarding our CASL compliance please direct your inquiry to connect@SeniorCareAccess.com     Subject:  CASL (Your Company Name)

Lifestyle 55+ Network Inc. makes all efforts to remain compliant.  Due to the nature of technology and employment transitions, there may be certain situations where data may be outdated, incorrect, or incorrectly identified – should this be the case, please accept our apologies, and notify us immediately so we can correct the error. Our products and services are considered a benefit to the Seniors’ Housing Industry, as well as Seniors’ Service Providers, and ultimately Canadian Seniors by assisting them in making informed decisions.