In today's rapidly digitizing world, online directories have become the cornerstone of effective marketing, especially for niche industries such as seniors’ housing and services. In fact, with the decline in traditional marketing options such as print, the digital landscape has become the battelfield for consumer attention. Although current seniors may not be overly tech savvy, their families are - the opportunity is now.
Thanks to the online directory model, directories such as Expedia, HomeStars, Jiffy, CarRentals and even GOOGLE (100’s more), offers consumers the ability to simplify their search queries and view the options available to them. Ultimately the consumer will select one result to work with, but it is clear that delivering results to the consumer is the goal!
The pros and cons of niche directories: